How We Became First Person

 Written by Chris Claussen, Co-Founder, Chief Innovation Officer


About the Author: Chris has over 20 years of experience in product and business development. For the past five years he has focused exclusively on innovative product development in the functional foods and functional mushrooms space. Chris brings experience exploring, experimenting, and conducting extensive research on the relationship between functional foods/ mushrooms and metabolic, brain, and mental health.​


Choosing a name for a company is a monumental decision that goes beyond a mere label; it becomes the essence and identity of the organization. For us, the moment of serendipity came when we settled on the name "First Person." It wasn't just a random choice; it felt right in a way that resonated with our core values and mission. The question that often arises is, why did we choose this particular name? 

At the heart of our company is a mission to provide tools that optimize cognitive function throughout our lives. We recognized the importance of actively caring for our brains, a key factor in overall well-being. In the hustle and bustle of daily life, where work-related goals, maintaining relationships, and supporting spouses/partners take precedence, it's easy to lose sight of the need for self-care. Juggling responsibilities, from raising children to looking after aging parents, can lead to the de-prioritization of personal well-being. 

However, we firmly believe that a resilient mind and a strong body are among the most selfless gifts we can bestow upon our families. The adage "you can't pour from an empty cup" embodies this truth. To effectively care for others, we must prioritize caring for ourselves. This philosophy inspired the name "First Person." By placing ourselves at the forefront when it comes to maintaining cognitive health and overall wellness, we not only show up better for our loved ones today but also take proactive steps to avoid becoming a burden on them in the future.

The tragedy of cognitive decline and diseases like Alzheimer's is not just the personal struggle but the immense burden it places on caregivers. Caretakers often find their health compromised while attending to the needs of their loved ones. Recognizing this, we advocate for a collective responsibility toward our loved ones. Taking proactive measures to ensure the best chance of a long and healthy life is not just a personal choice; it is a responsibility we owe to those who care about us.

As we navigate the complexities of modern life, the name "First Person" stands as a beacon, urging individuals to take control of their health narrative. It encourages a mindset shift where self-care is not viewed as a luxury but as an integral part of a fulfilling and purposeful existence. During this journey we call life, each individual is the first person – the primary actor in their story, and prioritizing our well-being is not a selfish act but a necessary one.

The name "First Person" embodies our commitment to individual agency, proactive self-care, and the responsibility we have toward our loved ones. It encapsulates the idea that our personal well-being is not just a personal choice but a vital contribution to the collective health of our families and communities. Through this name, we aspire to inspire a movement where being the first person in one's health journey becomes a source of strength and resilience for individuals and a gift to those who matter most.




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