Your Best Mind is Ahead of You

Brain health, like physical fitness, relies on the healthy decisions we make everyday. Invest in your brain with our science-backed compounds, formulated for peak cognition, now and over time.

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  • Nexty Awards Winner
  • Forbes
  • Self
  • Thing Testing
  • Trendhunter
  • Hypebae
  • The Quality Edit
  • W magazine
  • Bloomberg
  • Nexty Awards Winner
  • Forbes
  • Self
  • Thing Testing
  • Trendhunter
  • Hypebae
  • The Quality Edit
  • W magazine
  • Bloomberg

Build your ritual, feel the benefits

Rapid cognitive clarity

Breakthrough neuro-technology delivers rapid cognitive clarity for improved mood, mental lift, and elevated focus you can feel. 

Promotes brain health

Neuroprotective ingredients support cognitive-enhancing effects, boosting attention and improving memory function.

Boosts mood

Bioactive compounds in our formulations improve mood and overall well-being for everyday stress relief.*

Strengthens immunity

Immune-supporting functional mushrooms suppress inflammation and strengthen stress resilience.

Maximizes deep sleep

GABA-promoting ingredients improve sleep quality by enhancing the deepest phase of non-rapid eye movement (NREM) sleep, which is critical for physical recovery and memory consolidation.*

Formulated for ideal mental performance, now and over time*

Our collection of exponential coffee, nutritional supplements, and drink enhancers is designed to work together to boost mood, enhance brain function, and maximize cognitive performance throughout the day.*

  • The Collection

    review stars “I finally feel like I’m working with my brain, not against it.” - Daniel W
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    Think Fast

    review stars “I didn’t know coffee could do this. Now I can’t imagine starting my day without it.” - Sarah K
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  • Crystallized Lion’s Mane

    review stars “I add this to my morning smoothie and the difference in mental clarity is real. No taste, no texture, just focus.” - Rachel S
    This purchase is considered a pre-order. Please expect 3-4 weeks processing time before your order ships.
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Curate your experience from first rise to last light

Our brains release unique neurotransmitters to support energy, mood, sleep, and more. First Person is the first supplement system designed to target and support them separately, allowing you to enhance your mental wellbeing when and how you choose.* Experience the full collection to maximize benefits.*

Our science
  • Sunbeam
    Dopamine
  • Golden Hour
    Oxytocin
  • Moonlight
    GABA
Morning
Support throughout the day
Night

Precise formulas for optimal brain support

Our pure, precision-targeted formulas are powered by science-backed ingredients to promote mental acuity and maximize your cognitive performance throughout the day. 

Featured ingredient:

Premium Costa Rican Freeze

Dried Instant Coffee

Featured ingredient:

Crystallized Lion's Mane

May boost energy and support a strong memory and concentration*

View Think Fast
Featured ingredient:

Mucuna

A source of L-Dopa, from which the body naturally produces dopamine*

Featured ingredient:

Organic Cordyceps Mushroom

May support healthy mental function and strength*

Featured ingredient:

Panax Ginseng

Adaptogen and tonic, which may help boost physical and mental vitality*

Featured ingredient:

Organic Reishi Mushroom

May support general wellness and vitality*

Featured ingredient:

affron® (Saffron)

May support a healthy, balanced mood*

Featured ingredient:

Bacopa Monnieri

May support memory and enhance intellectual and cognitive functions*

Featured ingredient:

L-theanine

May support production of GABA in the brain to promote quality sleep*

Featured ingredient:

Passionflower

May support GABA activity, promoting relaxation and rest*

Featured ingredient:

Holy Basil

May support a sense of calm and stabilizes the body’s stress response*

Featured ingredient:

Organic Lion's Mane Mushroom

May boost energy and support a strong memory and concentration*

Featured ingredient:

Pterostilbene

May support optimal brain function and promote healthy aging*

The future is your state of mind